OralPresentatonMarketing

The YES Company clearly understands the target market or niche and directors are able to describe the characteristics of this market via some form of research. The product or service has shown it meets the needs of the target market. The marketing mix is clearly explained and the pricing policy, promotional mix and position in the market place all clearly relate to the type of produce or service. **WORTH: 10 MARKS
 * HOW CAN YOU SHOW?**

CB - Once again, you can discuss the market research you have carried out around your product and your local market. Discuss the promotional price you have offered and how you have tried to be competitive because of the recession economy but your marketing still encourages people that they need to advertise and thus need your product to help with their advertising. It is mobile, long lasting, visual and interesting, unlike a newspaper advertisement where it may only last until the paper is disposed of or burnt.**